"Hi-End, Not High Priced" ...... Best Value Chinese Hi-Fi

Why Factory Direct? 

High end audio retail industry has gone through many changes in the past.

It has evolved from predominantly North American or European brands to include a variety of Chinese brands such as Cayin, Shanling, Shengya, Jungson, Opera-Consonance and many other boutique Chinese brands. 

With the increase of competition, retail price of high end audio has also come down gradually, with OEM parts and outsource productions, plus the streamline of distribution. 

Internet has also played a major role in the revolution of the high end audio retail industry. More and more quality products are now not only available at retail locations, but also can be purchased online, which allows price to be further improved. In the past few years with economy downturn, we have seen even long established brands are incorporating online sales to their distribution model. 

Factory Direct distribution in no doubt will ultimately benefit consumers, if the product services are not compromised. 

Internet will continue play an important role in retail industry in the coming decades and it has and will take over the exclusivity of brick-n-mortar stores on many consumer products. It is an unstoppable trend, no matter industry participants like it or not.

Grant Fidelity is embracing the industry changes by offering some of our products at Factory Direct model with the support of the manufacturers. 

How does Factory Direct work? 

Conventional product distribution includes several layers of resellers once the products leave the factory, namely - country distributor, regional distributor and retailers, before the products get into consumption. 

Factory Direct model is taking out the middlemen to reduce distribution cost to make a product more competitive in pricing. For imported products, Factory Direct means the products are sold directly to consumers by country distributor(s).

Under Factory Direct model, product services and warranties are still handled by the importer/distributor in the same manner as if the products go through retail locations. There is no compromise on after-sale services as most brick-n-mortar retailers no longer have on-site repair facility anymore. 

How will Factory Direct benefit the industry and consumers? 

Factory Direct model will allow new and upcoming brands to quickly penetrate new market by offering competitive prices to consumers. New industry participants will encourage technology innovation and product improvement, ultimately pushing high end audio industry to be more diversified. 

Factory Direct model will benefit consumers by bringing high end audio retail price to an affordable level. Many consumers have never experienced high fidelity sound because most of them have other family priorities than investing large amount of money into audio equipment. By purchasing at Factory Direct price, consumers will be able to experience much better quality products than what they can get available at box stores, at no higher price. 

How Factory Direct works at Grant Fidelity? 

Grant Fidelity imports and distributes more than one brand of high end audio from China. These brands have been well known and well received by Asian market but still remain largely unknown to North American consumers. By offering Factory Direct, it will be less risky for North American consumers to try out new brands and have access to high quality products. 

Grant Fidelity fulfill Factory Direct orders through 3 warehousing facilities in 3 countries: USA, Canada and China. All sales inquiries are centralized at Grant Fidelity but shipping is optimized for efficiency and cost. 

Check out products offered under Factory Direct at Grant Fidelity:  

Jungson Audio